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Apparel & E-⁠Commerce

Lacrosse All Day

A full Shopify store built for a lacrosse apparel brand, from brand identity to theme development to the shirts themselves.

2026

The Lacrosse All Day homepage

About the project

Aboutthe project.

Lacrosse All Day is a lacrosse lifestyle and apparel brand built for players who live the game. The engagement covered the whole stack: brand identity, custom Shopify theme development, and apparel design.

Everything from the logo to the checkout to the shirts on players' backs.

The engagement

    • Brand Identity (Logo, Palette, Typography)
    • Custom Shopify Theme Development
    • E-Commerce Store Setup
    • Product & Collection Architecture
    • Apparel Design & Production
    • Checkout & Payment Configuration

Design in detail

Built forthe game.

The hero does the heavy lifting: full-bleed editorial photography, bold brand messaging, and a shop CTA above the fold. The design is minimal by intent: the product and the player are the story.

Built for the game. (Lacrosse All Day)

Responsive design

Designed at390px.

The mobile experience leads with the same editorial energy: full-bleed hero, brand mark front and centre, and a product grid that scrolls cleanly on thumb. The desktop is the enhancement.

The Lacrosse All Day homepage on a phone
An inner page of Lacrosse All Day on a phone

The project experience

Lacrosse All Day: A clean path to purchase

Cart

A clean path to purchase.

The cart page keeps it simple: product, quantity, total, checkout. Clean typography, clear pricing, and express checkout options front and centre. No friction between the customer and the buy.

Lacrosse All Day: Shopify checkout, built for conversion

Checkout

Shopify checkout, built for conversion.

Shopify's native checkout handles the heavy lifting: trust signals, express pay options, and a clean two-column layout that moves customers from cart to confirmation without hesitation.

The portfolio

Every project, in one place.

All work