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Apparel & E-Commerce — 2025
Lacrosse All Day
Client
Lacrosse All Day
Category
Apparel & E-Commerce
Year
2025
Studio
Up North Creative
About the project
Lacrosse All Day is a lacrosse lifestyle and apparel brand built for players who live the game. The engagement covered the whole stack — brand identity, custom Shopify theme development, and apparel design. Everything from the logo to the checkout to the shirts on players' backs.
Services
- Brand Identity
- Shopify Theme Development
- Apparel Design
- E-Commerce Setup
01 — Homepage
Built for the game.
The hero does the heavy lifting — full-bleed editorial photography, bold brand messaging, and a shop CTA above the fold. The design is minimal by intent: the product and the player are the story.
02 — Mobile
Designed at 390px.
The mobile experience leads with the same editorial energy — full-bleed hero, brand mark front and centre, and a product grid that scrolls cleanly on thumb. The desktop is the enhancement.
03 — Cart
A clean path to purchase.
The cart page keeps it simple — product, quantity, total, checkout. Clean typography, clear pricing, and express checkout options front and centre. No friction between the customer and the buy.
04 — Checkout
Shopify checkout, built for conversion.
Shopify's native checkout handles the heavy lifting — trust signals, express pay options, and a clean two-column layout that moves customers from cart to confirmation without hesitation.
100%
Custom brand
Shopify
Platform
Full
Apparel line
End-to-end
Engagement
What We Built
The complete engagement.
A full-stack brand and commerce engagement — from naming and identity through theme development, apparel design, and store launch.
01Brand Identity (Logo, Palette, Typography)
02Custom Shopify Theme Development
03E-Commerce Store Setup
04Product & Collection Architecture
05Apparel Design & Production
06Checkout & Payment Configuration
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