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Brendan is awesome.
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Industry · Web Design for Trades
Websites for Trades.
I design and build custom websites for trades and contractors across Ontario: cranes, plumbing, electrical, carpentry and more. Fast, mobile-first, and structured to turn a Google search into a call or a quote request. No off-the-shelf templates, no plugin bloat.
Start a projectCustom-built by Up North Creative · Serving trades across Ontario
Recent project / Top View
I built Top View Crane Rentals.
Web Design for Trades
The work is good. The website should say so.
Most trades get hired on word of mouth, and then the customer looks you up. On a phone, in a minute or less, they decide whether you look established, whether you work in their area, and how to reach you. A dated site, or no site at all, quietly sends that job to the contractor who looked more professional online.
I build trade websites around that minute: your services and service area clear at a glance, photos of real work, your licence and credentials where they belong, and a phone number one tap away on every screen. Every trade is different, so every site is designed around how your customers actually choose who to hire.
Explore servicesMore trade work
Built for businesses that build things.
Plumbing
Peak Plumbing
A website for a plumbing company in South Georgian Bay, built around calls, emergency service and service areas.
Peak Plumbing case studyElectrical
Ordco Electrical Contracting
A brand, van decals and a website for a licensed electrical contractor in Innisfil, serving Simcoe County.
ORDCO Electrical case studyCarpentry & Construction
Saywell Carpentry Co.
A portfolio-led website for a custom carpentry builder working across Vaughan and York Region.
Saywell Carpentry Co. case studyHairstyling
Collingwood Hair Company
A brand identity and website for a Collingwood salon. Hairstyling is a skilled trade in Ontario, too.
Collingwood Hair Company case study
Sound Familiar?
Common problems I fix for trades.
Your website doesn't look anything like the quality of your work.
I build a modern, custom site with photos of real jobs, clear services and your credentials up front, so customers see an established business before they call.
It barely works on a phone, where most of your customers find you.
Every site is designed mobile-first and tested on real devices, with tap-to-call buttons and fast load times, so a customer standing in their driveway can reach you in one tap.
You don't show up when someone searches for your trade in your town.
Local SEO foundations and proper service and service-area pages are built in from the start, so you show up for the jobs and places you actually want.
Quote requests arrive as vague messages you have to chase.
I design enquiry forms around how you quote: the type of job, the location, the timeline and photos, so you get what you need in the first message.
AI & Automation
Less time on the phone. More time on the job.
When you're up a ladder or on a site, the phone keeps ringing. Alongside a website, I can set up simple automations around the tools you already use, so enquiries don't slip through while you're working.
Missed-call replies.
An unanswered call gets a text back, and the new lead is sent to you by text or email, so the customer doesn't just call the next name on the list.
AI phone assistant.
When you can't get to the phone, it shares your approved service information, collects the caller's details and lets you know.
Quote follow-ups.
Reminders about outstanding quotes on a schedule you agree, which stop as soon as the customer replies or the quote is updated.
Google review requests.
After a job is complete or paid, every customer gets the same honest invitation to leave a review, with a direct way to reach you instead.
Why Up North Creative
Custom-built websites. Built to perform.
Every site is custom-built by Up North Creative, with no off-the-shelf templates and no plugin bloat. Fast, secure, and built to help your business become the obvious choice.
Custom-built, never a template.
Every site is designed and coded from scratch around your business. No off-the-shelf theme, no generic layout: a website that looks like you, not like every competitor using the same template.
Purpose-built, never templated.
Your business never gets forced into a generic off-the-shelf theme or a drag-and-drop template padded with plugins you don't need. Every site is purpose-built on the right platform for the job, with nothing quietly slowing it down behind the scenes.
Fast, secure, and built to perform.
Modern infrastructure that loads in a blink, scores well on Core Web Vitals, and stays quick without ongoing maintenance. Fast performance means a better experience for visitors and a stronger technical-SEO foundation.
Mobile-first development.
Most of your customers find you on a phone. Every layout is designed at 390px first and enhanced from there, then tested across real devices so it's flawless where it matters most.
SEO-friendly from the ground up.
Clean semantic markup, proper heading structure, fast performance, and on-page SEO are part of the build, so you're ready to be found from day one.
Designed to convert.
Beautiful isn't enough. Every page is structured to move visitors toward action (a call, a booking, a sale), so your website earns its keep.
Yours to own and grow.
No locked-in platforms or hostage situations. You own your site, your domain, and your content, with the flexibility to grow as your business does.
Built for how trades get hired.
Tap-to-call buttons, service areas, photos of real work, licences and credentials, and quote requests that ask the right questions. Every element is designed around how a customer chooses a tradesperson they can trust on their property.
Design, development & support
The right build. Support beyond launch.
Custom websites
Design and development around the business, with forms, integrations and a clear content structure.
Custom WordPress
A structured editing setup when the team needs to manage its own content.
Technical SEO & support
Technical foundations, performance improvements, content updates and ongoing website care.
Client stories
Client stories.
A few words from the people
behind the projects.
Independent voices.
A shared standard of care.
The 5 reviews Google Maps selects as most relevant, shown newest first.
Review 1 of 5: LadyA
How I work
The process, from discovery to support.
From discovery through launch and beyond. Every trade website I build follows a clear, no-nonsense process, so a busy owner always knows what's happening without chasing me for updates.
Discovery
It starts with understanding your business, your customers, and what a website actually needs to do for you. Strategy before anything else.
Strategy
Page structure, messaging, and conversion goals get defined up front. Every page has a purpose and a clear path to action.
Design
Visual direction, typography, and brand come together. You see real design decisions, not generic wireframes.
Development
Clean, modern, custom code built for speed and reliability. You get a live dev link as soon as it's ready.
Launch
Domain, hosting, and performance checks: the technical go-live is handled for you.
Support
Launch isn't the end of it. Monthly care plans keep your site secure, updated, and performing as you grow.
Explore more
Explore more of what I do.
Dedicated pages for some of the trades I work with, and for the communities I build websites for across the region.
Common questions
Questions, answered.
Everything you need to know about getting a website that brings in work for your trade.
Very likely. I've built websites for a tower crane company, a plumber, an electrician, a carpentry builder and a salon, and the same approach works for roofers, HVAC, landscapers, concrete, general contractors and more. Each site is designed around how your customers choose who to hire, so nothing is copied from another trade.
Yes. On-page SEO is built into every site: proper structure, fast performance, and service and service-area pages for the work and the towns you want. For competitive local searches, I also offer advanced SEO and Google Business Profile setup.
No. Most trades don't. I'll help you work out what to shoot on your next few jobs, and a phone camera is usually enough. Until then, the site can launch with what you have and grow as the photos come in.
Yes. Through AI & Automation I can set up missed-call text replies, an AI phone assistant, quote follow-ups and Google review requests around the tools you already use. It can be part of a new website or set up on its own.
Most trade websites are completed in 3 to 5 weeks, depending on how many service pages you need and how quickly I get your content and photos. I share a realistic timeline during discovery.
Yes. Monthly care plans cover hosting, SSL and monitoring, with options for updates, analytics, priority support and content edits, so your site keeps working while you're out on the job.