Collingwood, Ontario
01 — Selected Work
Recent Projects
Also In Progress
What I build on my own time.
A band connects their Spotify, YouTube, Bandsintown and Shopify accounts and has a working website in about five minutes. Releases, tour dates, video and merch pull straight from those APIs, so the site keeps itself current without anyone editing it.
02 — The Studio
Local roots. National-level execution.
I'm Brendan Perkins. I build custom websites from Collingwood, Ontario, for businesses that compete on quality — and because Up North Creative is deliberately small, every project gets treated like it's the most important one.
You work directly with me. I'm the person who talks through the project with you, understands the creative direction, designs and builds the site, runs QA, and takes it through launch. No account managers and no layers — from the first conversation through launch, it's me.
18
Years of Exp.
3–6 wk
Typical Timeline
100%
Custom Built
03 — Capabilities
What I build
Custom Websites
Design and development from direction through launch — strategy, UX/UI, responsive design, and front-end build. Designed around your business and built on the right platform for the job, never forced into a generic template.
Ecommerce
Purpose-built online stores that sell — Shopify or WooCommerce, chosen around your products, operations, and how you plan to grow.
Custom Development
For technically custom work: Next.js, React, TypeScript, custom WordPress (Gutenberg/ACF), APIs, integrations, and bespoke functionality when a project needs more than a standard build.
04 — Why Up North Creative
What makes this studio different.
This is not a template shop.
Every site is designed from scratch for the specific business. You get a custom digital experience, not something a competitor can replicate by paying for the same theme.
Fast, without cutting corners.
Intelligent workflows mean delivery in weeks, not months. Modern tooling, a lean process, and none of the overhead you pay for elsewhere.
You work directly with me.
No account managers and no layers. I'm Brendan — the person you talk to is the person designing, building, and launching your site.
Built for performance, not just appearance.
Beautiful and fast. Every site is optimized for Core Web Vitals, mobile experience, and SEO from the first line of code — not bolted on at the end.
05 — How I Work
The Process
01
Discovery
It starts with understanding your business, your clients, and what makes you the obvious choice in your market. Strategy before anything else.
02
Design & Build
Once the direction is set, I move straight into building. You get a private dev link immediately — no waiting on static mockups.
03
Review & Refine
You review the real thing, not a PDF. Feedback happens through the live dev link, and it gets refined together until it's exactly right.
04
Launch
I handle the technical setup, domain, and go-live. Then you get the keys with clear documentation.
06 — Intelligent Workflows
Intelligent workflows.
Human standards.
Intelligent workflows streamline research, content development, design exploration, and development. Every decision is reviewed, refined, and approved by a human — me. The result is faster delivery, better consistency, and websites built to a higher standard.
Faster turnaround.
Intelligent workflows reduce repetitive tasks and accelerate research, planning, copywriting, and development without sacrificing quality.
Better options surface earlier.
Intelligent tools make it possible to explore more directions, evaluate more possibilities, and identify stronger solutions long before anything reaches you.
More time on what matters.
Automating the low-value work leaves more time for strategy, design decisions, user experience, and results.
Client Stories
Ready to become
the obvious choice?
Most businesses are underselling themselves online. Let's change that.