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Trades & Service Business — 2025
Peak Plumbing
Client
Peak Plumbing
Category
Trades & Service Business
Year
2025
Studio
Up North Creative
About the project
Peak Plumbing & Mechanical Services is a licensed and insured residential plumber with 179+ verified 5-star reviews serving Collingwood, Thornbury, Wasaga Beach, and the greater South Georgian Bay area. The brief was simple: build a site that looks as good as their reputation.
Services
- Website Design
- Website Development
- Google Business Profile
- SEO Setup
01 — Homepage
The opening impression.
The hero leads with Peak Plumbing's strongest differentiator — 179 verified five-star reviews — before any service copy. Social proof above the fold. Phone number persistent in the header. Primary CTA visible without scrolling on every screen.
02 — Mobile
Designed at 390px.
Mobile was the starting point, not an afterthought. Single CTA column, touch targets sized for thumbs, and the phone number as the largest tappable element on screen. The desktop version is the enhancement.
03 — Services
Structured for conversion.
Each category leads with customer language, not trade terminology. Embedded CTAs, clear scope, and service area coverage built for local search intent — not just listed.
04 — Reviews
Trust signals as architecture.
Not a testimonials widget — structural credibility. Verified review count, star ratings, and licensing credentials woven throughout the site. The trust signals are load-bearing.
05 — Contact
Frictionless contact.
Name, problem, submit. The phone number appears in the header, as a persistent CTA, and above the form. No hunting, no confusion.
48h
Google indexed
95+
Mobile score
5★
Avg. rating
179+
Verified reviews
What We Built
The complete engagement.
A full studio engagement — strategy through launch. Peak Plumbing went live with a complete digital foundation.
01Custom Website Design
02Full-Stack Development
03Google Business Profile Optimization
04Local SEO Foundation
05Analytics & Conversion Tracking
06Mobile-First Responsive Build
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