Trades & Service Business — 2026
Peak Plumbing
Client
Peak Plumbing
Category
Trades & Service Business
Year
2026
Studio
Up North Creative
Website
peakplumbing.caAbout the project
Peak Plumbing & Mechanical Services is a licensed and insured residential plumber with 179+ verified 5-star reviews serving Collingwood, Thornbury, Wasaga Beach, and the greater South Georgian Bay area. The brief was simple: build a site that looks as good as their reputation.
Services
- Website Design
- Website Development
- Google Business Profile
- SEO Setup
01 — Homepage
The opening impression.
The hero leads with Peak Plumbing's strongest differentiator — 179 verified five-star reviews — before any service copy. Social proof above the fold. Phone number persistent in the header. Primary CTA visible without scrolling on every screen.
02 — Mobile
Designed at 390px.
Mobile was the starting point, not an afterthought. Single CTA column, touch targets sized for thumbs, and the phone number as the largest tappable element on screen. The desktop version is the enhancement.
03 — Services
Structured for conversion.
Each category leads with customer language, not trade terminology. Embedded CTAs, clear scope, and service area coverage built for local search intent — not just listed.
04 — Reviews
Live Google reviews. No plugin.
Most sites bolt on a review widget — a third-party script that slows the page, ships your API key to the browser, and bills you every month. Not here. Peak's 179 verified five-star reviews are pulled straight from Google's Places API on the server, cached hourly, and rendered as first-party markup. Always current, loading instantly, exposing nothing.
05 — Contact
Frictionless contact.
Name, problem, submit. The phone number appears in the header, as a persistent CTA, and above the form. No hunting, no confusion.
What I Built
The complete engagement.
A full studio engagement — strategy through launch. Peak Plumbing went live with a complete digital foundation.
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Like what you see?
I work with businesses that want to look as good online as they do in real life.
